The Macau Government Tourist Office has appointed travel PR specialist Hume Whitehead to promote the territory, a special administrative region of China, as a business and tourist destination.
This will not be an easy task.
The region is already best known for its casinos, but Hume Whitehead will be selling Macau as a multi-faceted destination by emphasizing its entertainment facilities and its standing as a UNESCO World Heritage Site. It is also aiming to publicize Macau as an ideal location for business events and conventions.
UK travellers already make up most of Macau’s European visitors, but its tourism chiefs are keen to attract higher numbers of British tourists.
Source: Brand Republic