Foreign companies are wooing Chinese consumers either by designing products for them or by unveiling global brands first in the country. Last month, American clothing brand Levi Strauss launched dENiZEN, a global jeans brand, in Shanghai. Earlier in the summer, General Motors and SAIC announced plans to introduce a new automobile, Bao Jun ("prized horse"), for about RMB50,000 (US$7,400). On the other hand, some Chinese companies have created the impression that they are foreign. For instance, 90% of respondents in a consumer survey believe that Metersbonwe, a Chinese fast fashion company, is foreign. Multinational companies have also marketed brands so cleverly they can pass as Chinese. About 70% of consumers think that Danone is a local company. Bloomberg Businessweek said developing local products has a positive rub-off on a foreign brand, signaling the multinational company’s commitment to serving Chinese customers’ needs.
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