After choosing a destination, nearly half (48%) of China’s outbound travelers turned to online reviews and forums to fine-tune their itineraries. They converse via social networks and message boards with others who have made a similar trip or live in the country they are to visit.
Which is a terrible and accurate indictment of travel advertising.
Online advertising is more effective than advertising in traditional mediums such as radio, television and print. The Nielsen survey found that travelers were much more likely to recall Internet advertising for travel destinations compared to travel advertising on other mediums. Almost 70% of respondents remembered seeing travel ads on the Internet.
And, no, the writer is not sure what it means but it is certainly impressive.
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