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Making a play for China's online games

[photopress:it_online_games.jpg,full,alignright]A report, The video games market in China: Moving online, produced by KPMG and the Telecoms Research Project Corporate (TRPC) in Hong Kong and Singapore, noted that growth in the number of online game subscribers is now paralleling that of the Internet and mobile markets.

KPMG, citing a 2007 report from Xinhua News Agency, said China’s online gaming market was worth about $970 million, with over 36 million gamers. Made-in-China online games accounted for $20 million in export revenues, and also commanded a 65% share of the domestic market.

China has been dependent on games produced elsewhere but is now producing its own.

Peter Lovelock, TRPC’s director and deputy director of the Telecoms Research Project, said, ‘The market is developing rapidly in China and there is ample room for further growth and development.’

Another significant trend highlighted in the KPMG report is the increasing use of mobile devices to engage in online multiplayer games.
Source: Business Week

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