Market researcher merges units

Taylor Nelson Sofres of the UK has amalgamated its China units into one joint venture, the company announced in December. It said that the new company, CVSC-TNS Research, would hold a dominant national share in each of the markets for measuring television audiences, consumer purchasing and advertising expenditure.

The joint venture is 54 per cent owned by China International Television Corporation, the state-owned distributor of foreign satellite programming in China.