[photopress:Carlson.jpg,full,alignright]It is becoming more and more a routine that MBA students — especially from the United States — as part of their training travel to China to see how top Chinese business executives operate.
A typical example is a group of 25 Carlson Masters of Business Administration students in Minnesota who traveled to Shanghai to work for 12 days with International Dairy Queen in Shanghai.
During that time, Chinese and American students divided into project teams and began developing business strategies for International Dairy Queen, including possible promotions and a better-fitting Chinese name.
Chad Plumb, a second-year MBA student who went on the trip, said working with Dairy Queen posed some interesting product concerns. In general, he said the Chinese consumer doesn’t like their food as sweet as the average American — a problem for a restaurant that specializes in sugary treats. He cited the example of the McDonald’s apple pie, which was replaced by a green bean version.
Carlson wants too expand its options in China. Note the University of Minnesota, Carlson School of Management’s China executive MBA program was ranked the best such program in China, according to a survey of leading Chinese media organizations. The Carlson School joins with Sun Yat-sen University’s Lingnan College to offer the degree.
Source: Minnesota Daily
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