[photopress:Audencia_school.jpg,full,alignright]The growing economic importance of China has focused academic minds in universities around the world which offer MBA courses. The Financial Times, in its MBA rankings system, allocates 20% of points to a course’s internationalism. Now American business schools are making foreign trips a compulsory part of an MBA.
Mandarin Chinese is growing in popularity. More than a hundred Masters in management students at Audencia Nantes School of Management (seen above) are learning Chinese this year. Like other schools, Audencia is opening an office in China.
Bernard Gracia, director of the Executive Institute for Purchasing Management, which runs an MBA in Geneva, emphasises the importance of cultural awareness for business. ‘Purchasing orientation in China is based on a flexible short-term approach whereas America has a massive, consolidated approach with big contracts. In Europe it’s more the specific redefinition of needs.’
Even part-time students are traveling. Tanaka Business School, part of Imperial College London, this year has introduced an international study tour for its Executive MBA to China. On-site presentations are organized daily and the idea is that students apply what they see to a series of case studies.
Source: The Independent