[photopress:chengdu_big.jpg,full,alignright]MICE is an acronym which is, unfortunately, with us. Meetings, Incentives, Conferences, Exhibitions. (One should be grateful that there is no similar category for Receptions, Arts, Trade-shows, Seminars. The initials would not appeal.) And MICE business is being attracted to Chengdu.
The meetings and conferencing sector in Chengdu is becoming important, and nobody knows this better than Andrew Guo, Area Director of Sales and Marketing of InterContinental Hotels Group Century City Chengdu and Jiuzhai Paradise Hotels.
How big is the potential for MICE in Chengdu?
In MICE business circles Chengdu is ranked fourth in mainland China, right behind Beijing, Shanghai and Guangzhou.
Andrew Guo said, ‘In Chengdu, there is the new RMB5 billion (US$620 million) New Century City International Convention and Exhibition Centre, which is incorporating shopping, entertainment, offices, and residences. The project is much more than just a world class exhibition and convention area, it is actually a complete destination offering great number of leisure options, over 300 shops with some of the world’s leading brands, a wonderful range of restaurants, a traditional Sichuan water village, an art gallery and an opera house. It truly makes for a great venue for business or pleasure.’