Marketing pitch not welcome
There is a surging wave of the transfer of commerce to mobile Internet. Whether this is to be viewed as an advance depends on, first, whether it is voluntary and, second, whether it works from an existing database.
Data from CCW Research shows that mobile commercial business is developing rapidly in China at a compound annual growth rate of more than 30%. In 2008, the market scale will amount to over RMB30 billion. The advent of 3G mobile phone technology will advance it considerably.
Zhang Yong, an expert on mobile business from China Academy of Telecommunication Research, sees mobile e-commerce becoming a major core area of marketing. His view is that mobile marketing, by such features as being accurate, efficient, prompt, and interactive, is becoming a new marketing mode.
Certainly, what attracts enterprises and merchants is the amount of mobile-phone users in China, which nearly amounts to 600 million, far more than the over 200 million netizens.
If, however, the result is going to be a massive increase in spam on mobile telephones the question has to be: who is going to pay for it? The user or the merchant.
Nie Hailin, a Deputy Director of Department of Information Technology, Ministry of Commerce, expressed that with mobile e-commerce, an innovation had been realized in the field of e-commerce application.
Much more on this complex question HERE.
Source: China Economic Net