China’s mobile operators have launched a wave of new offers in order to attract customers ahead of the issue of 3G licenses, which could take place as early as next month, the South China Morning Post reported. China Mobile, which controls over 80% of the mobile market, is focusing on customer retention. Free top-up vouchers worth between US$45 and US$130 available to customers who make prepayments, depending on the city in which they live. China Unicom, which runs a GSM network, is making similar offers in what analysts see as an effort to tap market share before China Telecom launches its CDMA mobile services nationwide next year. As part of industry restructuring efforts, China Telecom acquired Unicom’s CDMA business. It is thought that the company will make a play for Unicom’s low-end users, leveraging its broadband network to offer broadband and mobile bundled packages in 21 provinces in southern China.
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