Television on your mobile
A recent report from mobile analyst firm Juniper Research predicted that growth in free-to-air mobile TV has upset the applecart and now poses a serious threat to dedicated mobile TV networks.
However, Telegent, which contributed to Juniper’s research, believes that, while some impact is inevitable, the situation is not as drastic as the report suggests.
Weijie Yun, chief executive and president of Telegent said ‘the two technologies are complementary and that the growing use of free-to-air will help drive the adoption of paid-for mobile TV content’.
Yun explained that this is because free-to-air mobile TV will whet the appetite of many users who may otherwise never consider mobile TV services.