The broadcasters can pay the copyright owners a fixed lump sum fee mutually decided by broadcasters and copyright management organizations annually.
If they cannot agree on fees, they can pay the owners a portion of advertising revenues. For example, the copyright owners can get 0.01% of a station’s advertising income if music occupies less than 1% of program time.
Broadcasters can also choose to pay copyright owners a fee based on the duration of music played during the program. Radio stations will pay 4 cents if they play music for a minute, and TV stations have should pay 22 cents.
You must log in to post a comment.
Yes, I would like to receive emails from China Economic Review. (You can unsubscribe anytime)
Copyright © 2018 SinoMedia Group Limited All rights reserved