The Nasdaq Stock Market has appointed new management in Asia, seeking to boost listings by companies in China and elsewhere in the region. Eric D. Landheer, previously managing director for new listings at Nasdaq in London, was made Head of Asia Pacific, Reuters reported. Also, Guang Xun Xu, a consultant in China and Nasdaq's managing director for Asia between 1994 and 2004, was appointed as the company's co-chief representative in China. Nasdaq currently lists 38 companies from China with a market capitalization of about $30 billion. But the exchange, and similar international markets such as the Growth Enterprise Board in Hong Kong, faces growing competition in attracting Chinese companies as China accelerates its effort to build its own Nasdaq-style second board in Shenzhen.