Nestle has opened a new production facility in Shanghai Songjiang Industrial Zone. The heading suggests, correctly, that Nestle makes coffee, instant coffee, but that is among many other goods. The company was set up in 1866 by Henri Nestlé to provide an infant food product. In its later years the company has been no stranger to controversies.
To clear up one point on pronunication: the original pronunciation was as in the English verb "nestle". Anyone who tries to correct your pronunciation to the French sounding Nestlay should be firmly put in their place.
Nestle makes a brown powder, which when mixed with boiling water and milk and sugar to taste makes a drinkable cup of coffee (yes, it is coffee in a real snse) which can help start the day. Not totally off-putting. And Nestle is a better name than its old rival Camp Coffee (a splendid product which is rarely seen these days.)
Yes, Nestle coffee really is coffee but may be thought by some to be an acquired taste. There are those, a few coarser spirits, who would prefer British army tea.
Total investment of the new production line for making Nestle is RMB6,000 million.
The opening ceremony in Shanghai Songjiang Industrial Zone was attended by Mr. Powell (no relation), president of Nestle in Greater China. Switzerland-based Nestle Group is now selling 98% of its prducts in China locally produced.
The next bit is quoted directly from the publication in which it appeared. This column was not present and cannot vouch for its accuracy.
Powell (that must be Michael Powell), president of Nestle Greater China, said: "The establishment of a new production line is to meet the leadership of Nescafe coffee brand in this growing demand, the demand from the consumer’s trust and love, we in the brand advertising phrase ‘Nestle coffee, taste Good!’ everyone of us is familiar. Nescaf in the past 3 years in a row elected by the Chinese students’ favorite brands’. 2008 Nescafe 30 also won a change in the lives of Chinese brands’ title.
Drinks Business Review tells us Shanghai is China’s largest coffee market. He Wenlong, business unit director of Nestle Greater China, said that "annual per capita coffee consumption of Shanghai reached 25-35 cups." Seems reasonable.
Once more, for the record, and not to show bias, Nescafe IS made from coffee.
Nestles states: "Soluble coffee is made exactly the same way as brewed coffee: beans are blended, roasted, and ground before brewing with water only. Finally, this fresh coffee brew is carefully dried, removing the water and leaving you with 100% soluble coffee."
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