Yes, Nestle coffee really is coffee but may be thought by some to be an acquired taste. There are those, a few coarser spirits, who would prefer British army tea.
The opening ceremony in Shanghai Songjiang Industrial Zone was attended by Mr. Powell (no relation), president of Nestle in Greater China. Switzerland-based Nestle Group is now selling 98% of its prducts in China locally produced.
Powell (that must be Michael Powell), president of Nestle Greater China, said: "The establishment of a new production line is to meet the leadership of Nescafe coffee brand in this growing demand, the demand from the consumer’s trust and love, we in the brand advertising phrase ‘Nestle coffee, taste Good!’ everyone of us is familiar. Nescaf in the past 3 years in a row elected by the Chinese students’ favorite brands’. 2008 Nescafe 30 also won a change in the lives of Chinese brands’ title.
Nestles states: "Soluble coffee is made exactly the same way as brewed coffee: beans are blended, roasted, and ground before brewing with water only. Finally, this fresh coffee brew is carefully dried, removing the water and leaving you with 100% soluble coffee."
You must log in to post a comment.
Yes, I would like to receive emails from China Economic Review. (You can unsubscribe anytime)
Copyright © 2018 SinoMedia Group Limited All rights reserved