Netflix Inc. is acquiring the rights to another show from Alibaba Group Holding Ltd.’s Youku video service, stepping up its efforts to serve Chinese-speaking viewers around the world, said Caixin.
The US streaming giant purchased the rights to a romantic comedy called “I Hear You.” Netflix will stream 24 episodes of the show in 190 countries and regions starting May 15, Alibaba said in a statement, which did not disclose financial terms.
Netflix has been investing in Chinese-language programming for distribution outside of China, where foreign streaming services are unable to operate without a local partner.
Alibaba previously sold Netflix the rights to the detective thriller “Day and Night,” which drew more than 4 billion views in China in its first four months on Youku.