A Beijing supermarket called "I’m Looking For You" opened in November 2009.
Since then, the supermarket has attracted more than 1,000 clients and successfully matched more than 50 couples.
The supermarket – essentially a dating service that offers a venue where singles can meet – only charges a $3 registration fee.
Members list their names, ages, income and occupation, along with a picture, and this profile is available for others to view. They are also asked what they would like in a partner.
China.com reported that Gao Shan, the supermarket’s manager, said the concept was inspired by people’s need to meet in a safe, friendly and relaxing environment, and by the negative experiences some singles have had using Internet dating services.