China Economic Review
Charting China’s changing economic terrain · Since 1990

New Beijing supermarket for lovers

February 16, 2010

A Beijing supermarket called "I’m Looking For You" opened in November 2009.
Since then, the supermarket has attracted more than 1,000 clients and successfully matched more than 50 couples.
The supermarket –  essentially a dating service that offers a venue where singles can meet –  only charges a $3 registration fee.
Members list their names, ages, income and occupation, along with a picture, and this profile is available for others to view. They are also asked what they would like in a partner.
China.com reported that Gao Shan, the supermarket’s manager, said the concept was inspired by people’s need to meet in a safe, friendly and relaxing environment, and by the negative experiences some singles have had using Internet dating services.

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