News Corporation officially signed an agreement in mid-December to launch a 24- hour Chinese-language entertainment channel in Guangdong province. The service will be launched early this year and will be delivered to homes in and around the cities of Guangzhou and Zhaoqing. Star TV, News Corp’s Asian satellite television arm, intends to derive revenues from advertising and not subscription fees. Content is likely to include game shows, drama series, talk shows and films, but not news.
In return, Star TV has agreed to broadcast in the US programmes made by the English language channel of CCTV.