Nokia unveiled its first cellphone designed to work with China’s domestic third-generation (3G) mobile telephony standard TD-SCDMA, the Wall Street Journal reported. The company said it will "democratize" China’s 3G cellphone market by selling its lower-priced Nokia 6788 model at higher volumes. Nokia has struggled for market share globally, trying to compete with Apple’s more popular iPhone. The new move is intended to increase its share in developing markets where Nokia is stronger. However, the new model offers little in terms of new features. Nokia said the handset will ship by the end of 2009, but has yet to be priced. Colin Giles, president of Nokia China, soon to be promoted to head of global sales, said that Nokia is still negotiating with China Mobile about pricing structure.