The interest in business in China grows and grows especially at the university level. For example, Nottingham University in England has a course which is Managing International Business in China with the Convenor being Stephen Morgan.
It analyzes the basic issues of managing international business in contemporary China, including entry mode selection, alliance management, negotiation with Chinese partners, cross-cultural human resource management, cross-cultural marketing, protection of intellectual property rights, corporate finance, and strategic management.
These issues are discussed in the light of the relevant theoretical frameworks and models of international business and management, with reference to current business and management practices of multinational companies operating in China. The context of China’s general business environment and specific international business regimes are also examined.
The idea is to develop students’ ability to apply theoretical frameworks and models to the analysis of practical issues of managing international business in China; to enhance students’ understanding of current business and management practices of multinational companies operating in China; to foster students’ cultural awareness.
This is by far from being the only university module working on the principals of managing international businesses in China. But it shows the depth to which even the smallest module deals with the principles.
Recently a Chinese academic said, ‘Business schools in China and in Asia at large are making genuinely new contributions to the way management is understood and taught’. It is an absolute truth.