New World Infrastructure (NWI) plans to spend over US$100m this year to expand the reach of its digital television technology to cover more than 20m households in China, South China Morning Post said. The Hong Kong company recently received approval to deploy its digital television platform in Fujian for the province's 4m cable television users. Under the deal, a group of companies led by NWI would supply content to the network and share the revenue generated with the networks operators. NWI has invested US$40m in Fujian and it will invest a further US$10m there.
If talks underway with operators in four other provinces are successful, the company will invest US$100m to extend its platform to cover them, expanding its coverage to 20m households by the end of the year.