China Economic Review
Charting China’s changing economic terrain · Since 1990

Old hound unveils harvest song

April 12, 2006

Google revealed its new Chinese name, Gu Ge, and defended its controversial decision to censor its new China-based search service at a ceremony in Beijing Wednesday. Google described the new name, which means "harvest song", as conveying "the sense of a fruitful and productive search experience, in a poetic Chinese way". It replaces unofficial but popular alternatives like "Gougou" and "Gugou", which mean "doggy" and "old hound". In defence of Google's decision to bow to Chinese censors and restrict search results for sensitive topics, Chief Executive Eric Schmidt reiterated earlier comments that Google should abide by the law and policies of countries in which it operated. China has more than 110 million people online, making it the second most populous Internet market after the US.