[photopress:it_PC_buying_in_shop.jpg,full,alignright]China Center for Information Industry Development (CCID) Consulting, a market research company under the Ministry of Information Industry, has released a report which shows that sales of personal computers in China grew steadily in 2007, driven by a price war.
Last year, 27.94 million desktop PCs, laptops and servers were sold nationwide, up 19.5% over the previous year. Owing to price cuts, sales value, which stood at RMB147.2 billion (about $20.59 billion), rose by 12.8%.
CCID Consulting Chief Executive Officer Li Jun said, ‘Since price-cutting has spread from desktop PCs to laptops, enterprises failed to make more profits.’
He said some major brands sold for RMB4,000 per unit and the average price for laptops fell from RMB8,000 to RMB7,000 in 2007.
Li Jun said large price reductions caused many buyers to favor laptops to desktop PCs, particularly in cities and on campus. He also predicted demand from smaller enterprises, families and rural areas would continue to drive China’s PC market over the next few years.
According to CCID Consulting, the market will reach RMB170.4 billion in 2008 and RMB263.87 billion in 2012.
Source: China View
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