[photopress:IT_Chi_Bi.jpg,full,alignright]Perfect World, a leading online game developer and operator in China, is to collaborate with Intel and Haier Information Technology on a marketing campaign.
As a part of the collaboration, Perfect World’s ‘Chi Bi,’ the Company’s first 3D massively multi-player online role playing game (“MMORPG”) based on Chinese history during the famous Three Kingdoms period, will be the key visual component of the campaign.
This has been designed to show-off Haier’s latest Runyan Rui Zhi T68 notebook computers and Spark LightRunyan personal computers featuring the latest Intel processor technology with the 45 nm Intel Core 2 Duo processor.
[photopress:ITChi_Bi_2.jpg,full,alignleft] Fast computers are not normally used at their full speed — it is not needed — until you play a MMORPG game when you need all the grunt you can lay your hands on.
No doubt, despite its historic setting, ‘Chi Bi’ will test it to the full.
It also gives lovely marketing and publicity hook for the three companies. And, ice-cream on top, there is a movie being made at the same time.
Source: PR NewsWire