Categories
Brief Consumer Manufacturing

Pop Mart adds new overseas factories amid global push

Chinese toymaker Pop Mart has added manufacturing facilities in Mexico, Cambodia and Indonesia as it broadens its supply network to meet surging global demand, reports Reuters.

Pop Mart, best known for its toothy doll Labubu, does not operate its own factories but works with local manufacturing partners. The company said the partner-led network will boost capacity and improve global access to new products, without providing further details.

Previously the company’s production bases were all located in China and Vietnam. The latest expansion follows Labubu’s breakout success in 2025, which has boosted demand for Pop Mart’s blind-box collectibles from China and Japan to U.S. and Southeast Asia.Pop Mart is pushing aggressively into the US market, aiming to add dozens of stores this year on top of the 60 they already have. The brand has emerged as a rare Chinese consumer success overseas.

Leave a Reply

Discover more from China Economic Review

Subscribe now to keep reading and get access to the full archive.

Continue reading