China's State Administration of Radio, Film and Television is considering a ban on the airing of foreign cartoons between 5-9pm, a move that could setback efforts by international media companies to sell their profitable programs and characters in the world's biggest TV market, the Wall Street Journal reported. Since 2000, Beijing has mandated that at least 60% of cartoons aired on Chinese TV come from domestic sources. Chinese broadcasters said the proposal is Beijing's way of putting broadcasters on notice that change is ahead, but given the infancy of the animation industry, the ban may not be practical and probably won't be implemented soon, they said.
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