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Prada to open 260 stores, expand in emerging markets

Italian luxury goods retailer Prada SpA (1913.HKG) plans to open 260 stores between 2011 and 2014 to tap rising demand from emerging markets such as Brazil and China, Bloomberg reported. The company will expand in Morocco, Istanbul, Beirut, Dubai, Qatar and Brazil and also expects to open a first store in Mumbai or New Delhi soon, CEO Patrizio Bertelli said. Prada is seeing increasing demand for its products despite the slowdown in China’s economic growth and a gloomy European economy; Chinese tourists are also driving economic growth in Europe, Bertelli added. Prada plans to add 12-15 stores in China this year and expects the Asia-Pacific region to contribute 40% of the company’s total sales in 2012 and 2013, up 5% from last year.

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