Prada SpA (PRP.FRA, 1913.HKG) reported a 72% increase in profit to US$575.3 million in its most recent fiscal year due in part to returns from the luxury retailer’s investments in China, The Wall Street Journal reported. Prada, which retails products under its own name as well as the Miu Miu, Church’s and Car Shoe brands, said that sales rose 25% to US$3.4 billion in the fiscal year ended January 1. The Asia-Pacific has become Prada’s largest market: sales in Asia, excluding Japan, rose 42% last year to make up more than one-third of the group’s sales. Prada Deputy Chairman Carlo Mazzi said that the company is intent on expanding beyond the 25 stores it currently operates in 10 Chinese cities. “Our brand awareness is big enough, but our expansion is not complete.” Prada carried out a listing on the Hong Kong market last June.
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