Categories
Old Content Tech, Media & Telecom

Private investment in publishing

China will encourage private enterprise to play a bigger role in publishing, according to guidelines to be released by the industry watchdog.

China news standA document has been issued by the General Administration of Press and Publication (GAPP) which states that private enterprises will be allowed to publish books on science and technology, finance and economy, supplementary materials to textbooks, music and arts, and children’s books.
 
They can be involved in the publication of these books by supplying content, with project cooperation or being a unit of state-run publishers.
 
This was confirmed by Jiang Jianguo, deputy director of the GAPP, at a media briefing last week.
 
The guidelines also support private players exploring the overseas publishing market.
 
China.org.cn reports that as of 2009, the country had 958 publishers of books and electronic products, 9,549 magazines and 1,943 newspapers.

Leave a Reply

Discover more from China Economic Review

Subscribe now to keep reading and get access to the full archive.

Continue reading