They can be involved in the publication of these books by supplying content, with project cooperation or being a unit of state-run publishers.
This was confirmed by Jiang Jianguo, deputy director of the GAPP, at a media briefing last week.
The guidelines also support private players exploring the overseas publishing market.
China.org.cn reports that as of 2009, the country had 958 publishers of books and electronic products, 9,549 magazines and 1,943 newspapers.