Sportswear brand Puma is preparing for a massive shift of its production operations away from China to other Asian countries, in anticipation of tariffs from the US on Chinese-made imports.
Puma’s CEO Bjorn Gulden said on Tuesday morning “our sourcing people have been working on alternatives [to Chinese-based production] for the last two months”, but that the company had not yet begun the transfer.
As the Financial Times notes, Puma produces around one third of its products in China, with the rest taking place in other Asian countries.
Gulden said relocation of all its China-based production of goods aimed at the US market will take about a year, describing the task as “possible”, but “an unpleasant thing to do.”
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