First, the writer has to admit he will be using terms he understands not. Nor wants to. He always thought Def Jam was something doctors syringed from your ears. Apparently not.Nokia has announced the launch of a groundbreaking new global music partnership — Nokia Play 2010 — with the Island Def Jam Music Group and Universal Music Group International (in future known as IDJMG and UMGI). This announcement coincides with the global availability of the Nokia X6 which comes with Nokia’s ‘all-you-can-eat-music’ offering.
The partnership will launch international superstar Rihanna’s new album, Rated R.
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Yes, yes, I knew Rhinanna was a singer. And that her real name is Robyn Rihanna Fenty and she is a Barbadian recording artist and model who was born in Saint Michael, Barbados. And I have heard her first recording Music of the Sun, which seems to, my ears, to have a strong Welsh influence, resembling, in parts, penillion at its best. A real talent.
Her new album will be launched by Nokia via an exclusive live, streamed concert and simultaneous listening parties in multiple locations around the globe on November 16.
IDJMG, UMGI and Nokia will take advantage of the latest technology solutions to promote and broadcast this unique event via Nokia mobile music, video and communications services.
It was time that Nokia showed it was alive and a serious player in the area of mobile sound. Rihanna is leading the charge.
HipHop Press gives us a reason for including this item in China Eye. Much of the new Nokia equipment is made in China where manufacturing facilities exist in Beijing, Dongguan and Suzhou.
Now, with Rihanna at the front, Nokia is charging into a new career. For which all Gods be thanked. It was starting to look moribund.
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