The outline proposes that the rural tourism industry achieves the goals of receiving over 800 million tourists, grossing more than RMB120 billion in tourism revenue, and directly and indirectly employing 10 million and 40 million personnel, respectively, by 2015.
CNTA states that it accounts for about 23% and 8% of China’s total received tourists and total tourism revenue, respectively. It, again, depends on how you define rural tourism.
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