The illustration is of a model of a seven-star hotel in Sanya, in which Chinese real-estate company Antaeus Group has invested RMB2 billion. The hotel is scheduled to open in 2011. The resort will be designed by the same company that designed the seven-star hotel Burj Al Arab in Dubai and will be managed by Fairmont Hotels & Resorts.
With long stretches of pristine sandy beaches and year-round sunshine, Sanya, the tropical beach resort in China’s Hainan Island, is now striving to become a luxury travel destination of international appeal to rival Bali and Phuket.
Although dubbed the ‘Oriental Hawaii’, Sanya was until recently known in China as a place for cheap-and-cheerful package holidays, and little known abroad except in Russia, South Korea and Japan.
But now the city is determined to move its travel market upscale to attract more elite overseas holidaymakers.
This year, China’s southernmost city is set to step up building its luxury tourism sector, which includes the construction of an international cruise terminal, yachting marinas and five-star hotels.
China Daily reports the global economic downturn does not seem to have slowed the development of the city’s high-end travel market.