[photopress:shangri_lapudong.jpg,full,alignright]Shangri-La operates under its own name and also under Traders, top-of-the-line resort hotels focussed on India. Now it is at least possible that it is going to have a budget brand. Not as upmarket as the Shangri-La Pudong shown here. But that is a standard difficult to attain. And impossible on a tight budget.
Everything is off the record and the name is unknown. But the idea is pretty logical. The massive growth will be in mid-market hotels.
Yes, luxury hotels will do very well but if you do not have a mid-level or budget brand you are dipping out of a major market portion. If you can open in time for the Games in Beijing and the Expo two years later in Shanghai you will be doing very well.
Symon Bridle, chief operating officer of Shangri-La Hotels & Resorts, states in a cunning piece of PR speak which allows almost anything to happen, ‘All companies look at all spheres of the market and our company is also exploring this possibility. It is something that is up for discussion and is on our business agenda. We have to look at different options in business.’
Source: Express Hospitality