Alibaba said it racked up more than $25.3 billion in sales on Single’s Day, the 24 hour-period that began at 12 am Saturday – helped along by a gala TV show, a marketing campaign that pushed advance orders, and the usual discounts on everything from cosmetics to cars. Last year, the company logged sales of $17.8 billion. That number was exceeded by 1 pm this year. Smartphones and appliances were among the top-selling items. Among the most expensive: An Aston Martin racing yacht purchased for 17 million yuan ($2.56 million), The Wall Street Journal reports. Zhang Yi Fan, a 21-year-old college student in Shanghai, said she stayed up late to snag deals as soon as the sales began in the wee hours of Saturday morning. “I refrained from buying anything over the last month in anticipation of this,” said Ms. Zhang, who said she bought 3,000 yuan ($451) worth of clothing, snacks and shampoo online. “Do you know how terrible that felt?”
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