[photopress:Tang_Wenjian.gif,full,alignright]’Soft power’ is becoming increasingly more important to the service industry, according to Tang Wenjian, Chairman of Jinling Holdings Ltd (pictured right). A company’s brand name, marketing capability, management standards and company culture are essential for the hotel industry to develop in today’s market, said Tang.
He was speaking at a forum for the China Hotel Grouplization Development 2007 at Jinling Hotel Nanjing, where Jinling Hotels & Resorts was included in the ranking of the top 30 Chinese hotel brands by the China Tourist Hotels Association.
‘Hotel managment can develop more professionally, soundly and scale new corporate heights based on utilizing “Soft Power” more effectively,’ he said. ‘This is required within centralized divisions and throughout large-scale operations of the hospitality industry’.
Source: PR Jinling Hotels