Prime office real-estate conglomerate SOHO China said it will expand its office-leasing business into smaller cities by tapping existing properties in those cities and repackaging them for further leasing to small and medium-sized companies. Pan Shiyi, chairman of SOHO China, announced the new strategy of his company during a press conference on Friday. He said that the office-leasing business will be marketed under SOHO 3Q, a community-focused shared office space sub-brand launched by SOHO China in 2015, in order to “make the most of existing properties.” In the next two months, the company is looking forward to a new round of fundraising for SOHO 3Q projects, for which the chairman sees an opportunity to further spread into second-tier cities and smaller cities on the better-than-expected developments of other shared office space companies in those cities. According to Caixin, big cities have been the key focus of SOHO 3Q since its launch in 2015 due to a better business environment.
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