[photopress:costaskondylis.jpg,full,alignright]Element is the name of Starwood Hotels & Resorts Worldwide new product. Think upmarket serviced apartments crossed with the hotel concept. A prototype is being designed specifically for travelers in the area.
Starwood’s Chief Executive Officer Steven J. Heyer said, ‘We know that Starwood’s guests are hungry for a new kind of extended-stay experience and Element fills this white space in our portfolio perfectly. This is a new approach that will offer guests a brand experience, not just a hotel.’
Element will incorporate, amongst many other unique features, a courtyard and patio where guests are invited to socialize and relax by an outdoor fire pit and barbeque. And the suites will have modular furniture designed to encourage multi-tasking and productivity, to swiveling flat-screen televisions.
Starwood has partnered with leading residential architect, Costas Kondylis, (a plan of his is seen in the illustration) and interior design firm AvroKO to provide unusual features for serviced apartments: large kitchens with stainless steel appliances, custom-designed closets, in-room offices and gourmet pantries.
This is the preliminary announcement. Starwood anticipates 500 such establishments worldwide.
Source: Travel Mole
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