The Sheraton Beijing Dongcheng Hotel will be Starwood Hotels & Resorts’ 100th hotel in China, the Japan Times reported. Starwood now operates 43 hotels in China and has 57 new properties scheduled to open. The Beijing Dongcheng, the latest to sign, is set to open its doors in January 2011. It will be part of the final phase of the Global Trade Center mixed-use complex development. Starwood also has two hotels under construction in Beijing: aloft Beijing Haidian and Four Points by Sheraton Beijing, also in Haidian. The company already operates four hotels in Beijing. "With strong domestic demand, an increasing affinity for global brands and international inbound travel on the rise, our opportunity in China is perhaps unsurpassed anywhere in the world," said Simon Turner, president, global development for Starwood Hotels & Resorts.