[photopress:aloft_1.jpg,full,alignright]In the title the word ‘aloft’ is in quotations marks lest you get the idea that Starwood is signing agreements while flying over the country in a 747. Where you read the word ‘aloft’ think of a luxuirous, slightly trendy apartment created in a loft space with the height and freedom that implies.
Starwood Hotels & Resorts Worldwide has signed an agreement with Beijing Yongtai Hotel Management to develop an aloft hotel in Beijing. When it opens in 2009 the 200-room hotel will offer visitors an alternative to current lodging options.
The aloft brand was formally launched in Asia Pacific at the Hotel Investment Conference in Hong Kong in late 2006. It features guest rooms with nine-foot ceilings and oversized windows to create an airy environment. Each guestroom is also a combination high-tech office and entertainment center. So you get wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops — all linked to a large flat panel HDTV ready television.
Ross Klein, President, W Hotels Worldwide and the aloft brand, said, ‘Our mission with aloft is to bring style, convenience and a social environment to an otherwise tired, lonely experience, all at a great price.’
aloft Beijing, Haidian will be part of an integrated mixed-use complex, including offices, residential buildings and the recently signed Four Points by Sheraton Beijing, Haidian. The hotel will be located in Haidian district, near the Western fourth ring road of Beijing.
The Haidan district is a newly developed area within 20 minutes’ drive to the Zhongguancun Science and Technology Park, a major technology hub in Beijing, as well as the Haidian government district and universities and research institutes.
The aloft Beijing, Haidan will include 200 guestrooms, 3,900 square feet of meeting space, and three restaurants. With the signing of aloft Beijing, Haidian, Starwood will offer travelers a choice of six hotels in Beijing:
aloft Beijing, Haidian (July 2009 )
Four Points by Sheraton Beijing, Haidian (July 2009 )
The Westin Beijing, Chaoyang (June 2008)
The Westin Beijing, Financial Street (opened in late 2006)
Great Wall Sheraton Hotel, Beijing
St. Regis Hotel, Beijing
Source: Hotel Interactive
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