China Economic Review
Charting China’s changing economic terrain · Since 1990

Telstra adds online advertising holdings in China

June 29, 2008

Australian telecommunications operator Telstra has bought majority stakes in two online advertising companies in China with an eye toward a future initial public offering for both, the Wall Street Journal reported. The Melbourne-based company bought 55% stakes in auto and IT website operators Norstar and Autohome/PCPop for a total of US$73 million, and may combine the two companies with another internet investment for a listing. In 2006 Telstra acquired 51% of SouFun, China’s most popular real estate website, for US$254 million.

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