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Tencent QQ to expand into online music

Tencent

                    Tencent

Tencent, China’s biggest instant message service provider under the name QQ, aims to expand its business scope in the online music sector.

The Shenzhen-based firm reported QQ Music has already attracted 100 million users, and its peak concurrent user base has reached 2.5 million.

QQ Music’s advantage includes its huge user base, specially designed music player tool and other functions.

China’s online music industry revenue is expected to reach RMB200 million ($29.4 million) this year, and the figure should hit RMB450 million in 2009, according to research firm ChinaNZX.com.

Tencent has brands like Li Ning and LG advertising on its music web pages and is pursuing other firms.
Source: China.org.cn

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