US electric automaker Tesla (TSLA.NASDAQ) has started offering cars in the Chinese market, yet it hasn’t give its brand a Chinese name due to an ongoing trademark dispute, Reuters reported. Zhan Baosheng, the businessman who registered ‘Te Si La’ in 2006, has no intention at the moment to sell the Chinese-language trademark. China has rules that protect globally renowned brands, but that might not apply in the case of relatively new companies such as Tesla. Besides the trademark dispute, Tesla also said that the price of its Model S sedans is not determined yet because China has not decided on its tax policies regarding imported electric cars.
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