My favorite term of the moment is tubaozi – potato dumpling. I’ve been hearing it a lot lately to describe the problem brands have when unsophisticated but monied provincial classes come to town decked head-to-toe in Louis Vuitton (LVMH; MC.Euronext) or Burberry (BRBY.LSE). Such ghastly sights do little for the luxury brands’ reputations with the city-slicker Shanghainese! And so Shanghai joins the modern world in yet another way – London has the Essex Girls, New York has the Bridge and Tunnel crowd, and now Shanghai has its Potato Dumplings.
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