The current paper queries the future of the iPhone in China.
Problems included a lack of marketing and a price tag set too high for Indian consumers.
Wharton management professor David Hsu said, "I don’t think Apple or Unicom should assume it’s going to be a slam dunk." That last phrase is American slang coming from basketball and suggests that something that is a sure to occur; a foregone conclusion.
Philip M. Nichols, a Wharton professor of legal studies and business ethics, noticed on recent trips to China that the hype was starting to build. He said, "You cannot go into [French supermarket chain store] Carrefour in Beijing right now without getting iPhone advertising right in your face. They are really advertising the heck out of it." But, he added, "We think of China as a never-ending fountain of revenue, but there are far more people in China who cannot afford this technology than there are those who can."
You must log in to post a comment.
Yes, I would like to receive emails from China Economic Review. (You can unsubscribe anytime)
Copyright © 2018 SinoMedia Group Limited All rights reserved