Past experience indicated tourism received the most direct, marked and sustained benefits from hosting an Olympics.
Du Jiang, China National Tourism Administration (CNTA) deputy director, seen here, said China had been taking many measures in the pre-Games years to promote its tourism image and lure more visitors.
Measures had been taken by tourism authorities across the country:
Enhancing supervision on service quality.
Improving management of tourism market.
Standardizing services at scenic spots.
Expanding service facilities.
Source: China Daily