[photopress:genting_highlands.jpg,full,alignright]Tourism Malaysia will open new offices in Xian and Xiamen in China within this third quarter. This is in addition to the existing offices in Beijing, Shanghai, Guangzhou and Chengdu.
Tourism Malaysia deputy director-general, Razali Mohd Daud, said promotional materials in China would also be developed to specially cater to that particular market segment.
Hello Holidays director, Tai Poh Kim, said: ‘Tourism Malaysia should also look at promoting new destinations to China, other than the traditional favorites of this market segment, that is, Malacca, Genting Highlands and Kuala Lumpur.’
For the first quarter this year, Malaysia received 174,842 visitors from China. This is an increase of 56.1% over the first quarter of 2006. China is the fifth largest market for Malaysia.
Source: TTG TravelHub