[photopress:tsinghua_university.jpg,full,alignright]A dual executive MBA — EMBA which is the degree you take while you are still working — has been launched by Tsinghua University School of Economics and Management (part of it shown in our illustration) and Insead business school.
The modular (that is you take it in parts) 18-month program has been designed in response to the tremendous changes that are happening to China’s business and the way it relates to the world. A favorite phrase with academics is a ‘tectonic shift.’ It truth, this is a tectonic shift and the way in which business is taught must reflect this.
Chinese companies need to understand the marketplace beyond the country’s borders, while multinationals from outside the region need to understand practices specific to Chinese business.
The EMBA will take place on Tsinghua’s Beijing campus and Insead’s Singapore site. Participants will also travel to Insead’s Fontainebleau campus outside Paris for one module so it can properly be defined as being international. And, a bonus, at the end of the program participants will be awarded a dual degree and will be alumni of both schools.
Frank Brown, dean of Insead, said, ‘The new programme with Tsinghua exemplifies Insead’s mission to develop transcultural leaders, fluent in all aspects of the global market place. It provides executives from east and west with a unique opportunity to learn, to share best practices and hone their international leadership skills.’
One third of the first 45 group of students will come from Europe, a third from China and the rest from Asia and the Americas.
Source: Financial Times