“Warcraft,” the big-budget summer-movie flop, secured a streaming-rights deal in China that some in Hollywood think could signal the start of a new revenue opportunity. Beijing-based online video network PPTV paid about $24 million for post-theatrical rights in China to the movie, which it will offer for online viewing, according to The Wall Street Journal. The deal amount is believed to more than twice the previous peak-price for a single movie in the market. China has a nascent market for the streaming and video-on-demand services that have proliferated in the U.S. and allow studios to sell a movie several times: first in theaters, and then on multiple platforms that consumers use at home.
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