The likeness of billionaire Warren Buffett is to grace Cherry Coke cans in China, where the company’s largest investor enjoys a legendary reputation, the Guardian reports. Coca-Cola announced over the weekend that a grinning cartoon portrait of the American business magnate would adorn cans and bottles of his favorite flavor following its introduction in the country on 10 March. Berkshire Hathaway, Buffett’s investment firm, is Coca-Cola’s biggest shareholder with a 9.3% stake valued at about $17bn. “Incidentally, there is no compensation involved,” Buffett told Yahoo Finance of the use of his image for “a limited promotional period.” The 86-year-old investor and philanthropist has been photographed on numerous occasions taking a swig of Cherry Coke, earning him the title of “best-known fan” from Coca-Cola’s chief executive, Muhtar Kent.
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